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- Be the best community bank in the areas we serve.
- Provide a profitable return to our shareholders and develop marketability and liquidity in our stock. Become the place to invest.
- Meet the needs of our customers and establish long term customer relationships. Become the place to bank.
- Provide stable employment, fair compensation, and career paths for our employees with opportunities for upward mobility and ownership. Become the place to work.
- Be a source of financial strength, support for and involvement in our communities. Become the place to support the community.
- Be a safe and sound financial institution with positive relationships with our regulators. Become a bank with high CAMELS ratings.
- Honesty in all we do.
- Integrity in all our dealings.
- Respect for all with whom we work and do business.