Regional Vice President of Marketing and Communications joins Skagit Regional Health
Skagit Regional Health is pleased to announce that Lourdes Edralin joined the health system as the new Regional Vice President of Marketing and Communications on December 11, 2023.
As a key member of the leadership team, Edralin will oversee Skagit Regional Health’s marketing and branding efforts and shape communications strategies that will expand and amplify the system’s standing as a premiere healthcare organization. She will be instrumental in increasing awareness and use of Skagit Regional Health services as the organization continues to expand access in Skagit, Island and north Snohomish counties.
“I am delighted to welcome Lourdes to Skagit Regional Health,” said Brian Ivie, Chief Executive Officer. “Her deep experience and impressive accomplishments spans a 25-year career in healthcare marketing and communications. She has knowledge and appreciation for rural health, including its challenges, and I look forward to her contributions to the team.”
Edralin most recently served as Executive Director of Marketing, Communications and Community Relations at Marshall Medical Center, where she led a team with responsibility for media relations, issue and crisis communications, social media, digital and integrated marketing, multimedia storytelling and internal communications. Previously, she held progressive positions of leadership at Dignity Health and Kaiser Permanente in Northern California. Edralin is a member of the Rotary Club and has volunteered on numerous boards, including Los Rios Community College Foundation, Boys and Girls Club and the YMCA.
Edralin earned her bachelor’s degree from California State University, Sacramento, and is accredited in Public Relations by the Public Relations Society of America. She is also a member of the American Hospital Association’s Society for Healthcare Strategy and Market Development.
About Skagit Regional Health: Skagit Regional Health includes Skagit Valley Hospital in Mount Vernon, Cascade Valley Hospital in Arlington and more than two dozen clinic locations in Skagit, Island and north Snohomish counties.